Marketing Basics
Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. ...
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Instructor
Admin
- Description
- Curriculum
- Reviews
| Module | Topics Covered |
|---|---|
| Introduction | |
| Course Objectives | |
| Module 1 | What is Marketing?, What is a Market?, Marketing is Not Selling, Understanding Customer Needs, Defining Your Product or Service, Knowledge Check |
| Module 2 | Common Marketing Types (I), Direct Marketing, Active Marketing, Incoming Marketing, Outgoing Marketing, Knowledge Check |
| Module 3 | Common Marketing Types (II), Guerrilla Marketing, B2B Marketing, B2C Marketing, Promotional Marketing, Knowledge Check |
| Module 4 | The Marketing Mix, Product, Price, Promotion, Place, Knowledge Check |
| Module 5 | Communicating the Right Way, The Marketing Pitch, Sell Value, Not the Price, Fun and Entertaining is Powerful, Choosing the Right Media, Knowledge Check |
| Module 6 | Customer Communications, Give Your Customers a Voice, It’s Not About You, It’s About Them, Every Interaction Counts, Answer Questions Honestly, Knowledge Check |
| Module 7 | Marketing Goals, Brand Switching, Repeat Purchases, Brand Loyalty, Inform and Educate, Knowledge Check |
| Module 8 | The Marketing Funnel, Awareness, Interest, Desire, Action, Knowledge Check |
| Module 9 | Marketing Mistakes (I), Not Taking Social Media Seriously, Not Having a USP, Cross Cultural and International Translations, Not Building a Relationship, Knowledge Check |
| Module 10 | Marketing Mistakes (II), Not Having a Plan, Aiming at Everyone, Not Tracking Metrics, Not Listening to Your Customers, Knowledge Check |
| Assessment | |
| Post Test | |
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Course details
Lectures
1
Level
Advanced
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