Trade Show Staff Training
Being a part of a trade show can be a wise investment for any company. But preparation is important because ...
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- Description
- Curriculum
- Reviews
| Module | Topics Covered |
|---|---|
| Introduction | |
| Course Objectives | |
| Module 1 | Pre-Show Preparation, Prepare for Physical Issues, Developing a Great Elevator Speech, Setting up a Schedule, Connect with Attendees, Knowledge Check |
| Module 2 | Booth Characteristics and Set-Up (I), Stand Out, Create a Booth Manual/Checklist, Technology, Scout a High Traffic Area, Knowledge Check |
| Module 3 | Booth Characteristics and Set-up (II), Signage, Match Your Brand, Private Area, Focus on a Message, Knowledge Check |
| Module 4 | During the Show (I), Company Objectives, Highlighting Your Product, Do Something Memorable, Social Media, Knowledge Check |
| Module 5 | During the Show (II), Classic Do’s and Don’ts, Gamification, Walk the Floor, Keep the Distractions Away, Knowledge Check |
| Module 6 | Qualifying Visitors, Know the Answer, Engage with Qualifying Questions, Body Language, Listening Skills, Knowledge Check |
| Module 7 | Engaging the Right People, Prospects, Time Wasters (Catch and Release), Press, Competitors, Knowledge Check |
| Module 8 | The Rules of Engagement (I), Start With an Open-Ended Question, Record all Prospect Information, Be Specific with Your Message, Get a Commitment, Knowledge Check |
| Module 9 | Rules of Engagement (II), Having a Welcoming Environment, The Dos and Don’ts of Business Cards, Observational Skills, When Not in the Booth, Knowledge Check |
| Module 10 | After the Show, Review Information and Rank Your Leads, Follow Up with Your Leads, Send Information Promptly, Lessons Learned, Knowledge Check |
| Assessment | |
| Post-Test | |
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Course details
Lectures
1
Level
Advanced
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