Prospecting and Lead Generation
Prospecting and lead generation are essential to the success of any sales organization. Unfortunately, many people view the process as ...
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- Description
- Curriculum
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| Module | Topics Covered |
|---|---|
| Introduction | |
| Course Objectives | |
| Module 1 | Prospecting, Make it a Priority, Identify Your Ideal Prospect, Choose Prospecting Methods, Make It a Habit, Knowledge Check |
| Module 2 | Traditional Marketing Methods, Cold Calling, Direct Mail, Trade Shows, Networking, Knowledge Check |
| Module 3 | New Marketing Methods, Social Networking, Search Engine Marketing, Email Marketing, Display Advertising, Knowledge Check |
| Module 4 | Generating New Leads, Become a Brand, Webinars, Blogs, Engaging Video, Knowledge Check |
| Module 5 | Avoid Common Lead Generation Mistakes, Limiting Channels, Failure to Provide Value, Failure to Connect, Failure to Try, Knowledge Check |
| Module 6 | Educate Prospects, Content Creation, Stand Out From the Competition, Fill Customer Needs, Always Deliver on Promises, Knowledge Check |
| Module 7 | The Pipeline, Contact, Meet, Propose, Close, Knowledge Check |
| Module 8 | Follow Up Communication, Know Your Leads, Move Quickly, Know How to Respond, Set Future Meetings, Knowledge Check |
| Module 9 | Track Activity, Use the Appropriate Tools, Assess Your Advertising Sources, Record Information About Leads, Assess ROI, Knowledge Check |
| Module 10 | Create Customers, Develop Relationships, Show Genuine Interest, Be Professional, Show Reliability and Integrity, Knowledge Check |
| Assessment | |
| Post Test | |
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Course details
Lectures
1
Level
Advanced
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