Social Media Marketing
Social media is an ever-evolving field. The power of social media is its ability to allow for interaction and the ...
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- Description
- Curriculum
- Reviews
| Module | Topics Covered |
|---|---|
| Introduction | |
| Module 1 | The Basics of Social Media Marketing, What is Social Media Marketing?, The 5 Pillars, Considering KPIs, Social Media Marketing Tools, The Benefits, Knowledge Check |
| Module 2 | Facebook, Pros / Cons, Facebook Stories, Likes / Comments, Posts / Links, Tracking and Measurement, Knowledge Check |
| Module 3 | YouTube, Pros / Cons, Types of YouTube Ads, Channel, Content and Voice, Tags and Measurement, Knowledge Check |
| Module 4 | Twitter, Pros / Cons, Types of Tweets, Voice, Tags and Links, Tracking and Measurement, Knowledge Check |
| Module 5 | LinkedIn, Pros / Cons, Types of Ads, Optimize Search in Profile, Groups and Links, Tracking and Measurement, Knowledge Check |
| Module 6 | TikTok, Pros / Cons, Hashtag Challenges, Advertisement Types, Tracking and Measurement, Content, Knowledge Check |
| Module 7 | Pinterest, Pros / Cons, Watch, Pins and Boards, Traffic and Links, Tracking and Measurement, Knowledge Check |
| Module 8 | Tumblr, Pros / Cons, Choosing a Theme, Posting and Conversation, Links, Tracking and Measurement, Knowledge Check |
| Module 9 | Snapchat, Pros / Cons, Geofilters and Lenses, Audience, Ads, Tracking and Measurement, Knowledge Check |
| Module 10 | Instagram, Pros / Cons, Instagram Stories, Niche and Quality, Hashtags, Tracking and Measurement, Knowledge Check |
| Assessment | |
| Post Test | |
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Course details
Lectures
1
Level
Advanced
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